GOOGLE MY BUSINESS OPTIMIZATION

Google Business listing is a centralized point for all of your contact information on Google. Yes, you need to have a Google listing, because, without one, you would be missing out on literally thousands of potential customers in your city, searching for services just like yours.

Your Google My Business listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button. Your Google My Business profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings. If you are just starting out or have a limited budget, every dollar counts, and having such a valuable resource can allow you to direct your resources elsewhere.

WHY DO I NEED GOOGLE MY BUSINESS?

Google Business listing is a centralized point for all of your contact information on Google. Yes, you need to have a Google listing, because, without one, you would be missing out on literally thousands of potential customers in your city, searching for services just like yours.

Your Google My Business listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button. Your Google My Business profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings. If you are just starting out or have a limited budget, every dollar counts, and having such a valuable resource can allow you to direct your resources elsewhere.

WHERE DOES MY GOOGLE LISTING SHOW UP?

1. Google's Sidebar

This section, known as a knowledge panel, can appear when someone searches a business by name. All of the information listed in the image comes from Lucia Pizza’s Google My Business Page. If you do not have a GMB page, you are missing an opportunity to take up a of real estate on the results page.

The same information for a business is listed on mobile devices, but the bar will be at the top of the screen, instead of on the side.

2. Local Results

The local results section of Google shows three businesses that are near the location term (i.e. flushing nyc) used in the search. Your information can show in local results when someone searches terms related to you business. As you can see from the picture, these pizza sposts have reviews, price, category, description, address, and a picture all coming from their Google My Business Page.

Three restaurants will also show when someone does a Google search on their phone.

3. Google Maps

Your GMB information shows when someone searches for your type of business on Google Maps. Notice that every result that displays for the search term 「pizza flushing」 has pizza listed as their category. This is important to note because if you have not claimed your business and listed a category on your GMB page that describes what your business offers, Google will have a hard time knowing that your business matches the search term used.