Why Should I Use Virtual Tours for My Business?
As the era of digital marketing is continuously growing, it is very important for businesses to have the most powerful marketing tool to provide great customer experience and improve business. Consumers experience comes first. They don’t just want to buy something online, they want a great customer experience that complements the product or service. This is why it’s important to deliver a high level of customer experience that builds an everlasting relationship with customers using the latest innovative technologies such as virtual tours.
Virtual tours are a great way to showcase any place or space and allow viewers to explore a location as if they were physically there. Virtual tours include 360-degree panoramas, still photography, video, text, narration, and more. They help in recreating a realistic representation of reality. Virtual tours help in presenting views to inaccessible areas and provide an interesting and excellent alternative to fieldwork when expenses, time or logistics are an issue for people.
Virtual tours are well-suited for capturing businesses such real estate, tourist attractions, restaurants, hotels, and more. This technology can bring a business to life by uniquely showcasing all the best features of your business such as the interior design, ambiance, products and services which create the best impression. First impressions have the ability to make or break a business. Making a positive first impression is imperative when it comes marketing to potential clients. As the saying goes, first impression lasts. So, what’s more effective in creating a good impression than showcasing the best out of your business through a virtual tour?
Virtual tour is readily available 24/7 and appear in 3 prime places on Google: Search, Maps and Google+. It can also be integrated in your own website and social media networks. Google virtual look insides are linked to Google street views you will get tons of new looks just from customers searching for a business like yours. It enhances the value of your online presence which ultimately increases your click-through rate and revenue. According to a Google Case Study, thirty days prior to publishing the Google Business View tour, Just Food For Dogs (JFFD) had 892 visits to their local Google+ page; thirty days following, it had 1104 visits–a 23.7% increase. They’ve also experienced a 50% increase in the click-through rate from the search results to their website.
Virtual tours have proven to be one the most effective enhancements to business listings. Consumers are more likely to click on your listing with virtual tours than listings without tours. When done correctly, it can provide in helping buyers make a decision in making an appointment or purchase instantly directly from the tour. Virtual Tour allow business owners or marketers to reserve time for the most productive appointments, and spend more time relaxing, or cultivating new business.
