Google Business View can Increase Web Visitor RetentionEditor
The goal of many web sites is to increase web traffic and increase the number of regular visitors to your site. With today’s worldwide customer accessibility to businesses of all sizes via the Internet, it is critical to make your site stand apart from the huge competition. A website must be built not just to attract new clientele but also to impact web visitor retention.
According to Hubspot, 78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google.
Google is the world’s most used search engine, and the primary place that your customers go to when searching for local business. Google offers businesses different platform to market products and services and offers customers a faster, simpler way to search for information they need. One of the Google features that has been released on 2010 is the Google Business View. It is an interactive virtual tour that showcases the different features of your store or office that gets published on Google Search, Google Maps, and Google+.
A compelling use of virtual technology can enhance your Google visibility and can draw website traffic when integrated with your site. Yes, you can integrate your virtual tour on your own website or in different social media platforms if you want to take advantage of all its benefits. It will not only make your site more exciting, but with virtual tour, you can save advertising cost and turn interested customers into paying customers.
Statistics have shown that websites with virtual tours are viewed 5-10 times longer than those without and Virtual tours reduce the number of wasted viewings by 40%. Thus, it will keep visitors on your site and will also keep them coming back which can increase viewer retention resulting in more bookings and greater sales in general.