How Google Virtual Tour Can Improve Your Organic Listings
Google Virtual Tour is a combination of Google’s street view and mapping technology that allow users see your business. Today, many businesses has already been using this technology and proves that it does not only increase your visibility and click through rate (CTR) in Google, but can also benefit your organic listings giving you a huge boost over competitors who don’t have a virtual tour.
But can a Google Virtual Tour contribute to your organic listing?
But first, what is organic listing?
Organic listing also known as natural listings are the Web page listings that most closely match the user’s search query based on relevance.
Now, how can Google Virtual Tour can improve organic listings?
Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and over 88% of people search for products online before making a purchase in store, there is a good chance that people are searching for businesses similar to yours using Google. This only means that you must use everything that Google has to offer to improve your chances of reaching your target customer. A Google Virtual Tour provides not only brand credibility while attracting new customers but allows for exciting visual engagement and discovery.
In an ever-changing technology, with Google Virtual Tour, a potential customer may tour inside your business, check out products or services and ambience and make the key decision whether to purchase or pay you a visit using any device such as desktop or laptops, or even mobiles. A potential customer looking into your virtual tour can also recognize the organic listing of your brand and click into your business website which you’ve embedded with it. Thus increases your website traffic and conversions as well.
Embedding your Google virtual tour onto your website encourages more interaction and engagement with your visitors with just one click away, without physical visiting. It will also increase visit durations while lowering bounce rates (the percentage of users who view only one page and do not navigate to other pages on the site), which can improve your organic rankings.
To conclude, Google 360 Virtual Tours can really impact your organic listings so you should, as a business owner, strongly consider this effective technology as an important part of your digital strategy. There is no doubt that a Google virtual tour can do wonders for your business.