How Google Business View Builds Trust With Your CustomersEditor
Trust is the most important foundational element in a business relationship. When customers trust you, they are more likely to buy from you. But, building trust takes time and a lot of hard work.
For businesses and marketers, building trust is to NOT think about the sale because the more you think about selling, the less you will actually sell. Focus on your prospects and customers’ interest. Identify what they need and how you can help them. You will build trust that will positively impact your business over time. But how you can do it?
With so many business relationships starting online, everything is perceived to be virtual and knowing how to build trust with your customers through digital marketing is essential for success. More than 50% engage in thorough online research before visiting a physical store to make a purchase, and buyers look for personalization and reasons to trust a retailer.
One digital marketing to personalize and humanize your business is by using Google Business View. It allows customers to have a peek and virtually experience your business location without being physically there. This increases their comfort level, making them trust you and more likely to enter your doors.
Google Business View is a great way to tell customers they should trust your business because you’re showing them what you can offer that fulfills what they are looking for. It is also a great tool for customers to get to know you better just by browsing in the comfort of their home, office and wherever they are.
What the virtual tour does is show that your business has nothing to hide. It has been potentially known to provide transparency to your customers as virtual tour features the behind doors of your business with a rich 360 degree panoramic picture along with other detailed still photographs and business details. This increases conversions and leads where trust matters since everything online is perceived to be virtual.
The virtual tour can be through API or by HTML code embedded with any website, social media sites or blog. Thus your prospects and customers can find find you anywhere online.
Building trust with customers is an important step for every business to take. Employing Google Business View can help prove to your prospects and customers that your business is trustworthy and legitimate.